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Here to support and love you.

The Mini Taneja Purple Initiative was established in 2020 by Ryan Taneja. Taneja established this initiative in honor of his mother, Mini Taneja, who has dedicated her life to helping others, especially women who have encountered domestic violence. Ryan wanted to help make a difference since Covid led to an increase in domestic violence rates. The MTP Initiative’s purpose is to help provide the necessary tools to empower and aid women escaping domestic violence or battling some type of hardship in life. Through a process unlike no other, we are continuing to raise thousands of dollars while collaborating with fellow Arkansans and local businesses to raise money for local domestic violence shelters. Ryan’s objective with this specialized process is to help shine a light on local businesses which can help improve their customer loyalty base, help shelters meet the needs of the people they are aiding, and restore hope in victims and Arkansans that there are still good people out there in the world today.

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